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Intercultural Communication

  • The dynamic communicative environment as well as the process of globalization in all spheres of life put most companies, organizations as well as the active population in a situation of constant interaction with representatives of different cultures. Intercultural communication opens new horizons and provides new development opportunities, yet it poses some risks: when people from different countries in Europe and all around the world think and behave they follow certain culture-specific patterns.

  • Cultural diversity exerts considerable influence on work ethic, negotiation strategies, teamwork and team motivation, management decision-making, regional development strategies drafting, in-house and external corporate communication, i.e. on all spheres of professional (and personal) life.

  • The conflicts and misunderstandings that may arise, when people of different cultural backgrounds interact, have been programmed in advance. Taking into account the dynamics and variety of today’s communications, as well as the existence of social networks, these misunderstandings should be understood, analyzed, and avoided in a timely manner.

  • When talking about intercultural communication we put emphasis on language skills mainly. And such an approach is necessary and justified. Achieving success in the long run, however, requires in-depth knowledge’s in the field of intercultural communication regardless of whether we work in the own country or abroad (where we face even more serious problems).

  • International statistical data shows that more than 60% of international companies face serious problems, which result in some kind of business failure. Questions such as “Why do our partners from Western Europe insist on an annual audit provided that our business relations are transparent?”, or “Why do our Russian colleagues keep changing the clauses of that contract?”, or “When will Bulgarian managers switch their mobile phones off during the meeting?” are familiar to many of us. The answers to the above questions could be found in the corporate culture of the organization, which on its part, is deeply rooted in the specificities of the national culture. It is the study, analysis and application of these specificities that constitute the subject matter of intercultural communication.

  • Everybody knows the saying according to which when diplomats says „yes” they actually mean „maybe...”, when they say „maybe...” they mean „no”, and if they say „no...”, they are not diplomats! That’s how it works in diplomacy, what about business? Provided the diversity and complexity of business nowadays, we come to think about cultural differences only when we have to overcome them...

    code :: communications offers to you the codes of intercultural communication.